Learn by Doing

Unlock your next opportunity in Data & Analytics

our primary mission
is to foster Data & Analytic excellence, for both information creators and consumers, through experiential learning.
our solution

What we do

SimDnA (Simulated Data & Analytics) uses advanced simulation technology to accurately replicate real business environments. This creates dual opportunity; job-seekers can develop analytical skills and experience and employers can find and connect with candidates to confirm required skills and experience.

Learn More: Job Seekers
Learn More: employers
our founders

Who we are

Ion King

For nearly 20 years Data & Analytics has been my passion and primary focus. I've served in all capacities, from a junior level analyst through to senior level management. Today my passion is focused on creating opportunity for others. SimDnA is the outcome of this passion. We strive to close the gap between education and getting hired.

Listen in on a podcast featuring Ion
Learn More

George Earl

For well over two decades, I have been building billion-dollar companies. From banking to tech, e-commerce to EdTech - I have utilized Decision Science, Information Engineering, and Analytics to grow organizations and professionals. Nothing beats hands-on, real-world experience and SimDnA is the only place an aspiring analyst can obtain it outside the work force. Get trained! Get hired!

Learn More

"I really enjoyed working through the SimDnA TradeCraft business simulations, the rigorous exercises are highly relevant to my professional interests in data and business analytics and have helped me to advance my career!"

Anthony Z.

"SimDnA (TradeCraft) was the perfect platform for a recent grad student like myself. It allowed me to experience a realistic data environment that I was able to discuss in interviews with employers. I can confidently say that SimDnA played a huge role in my ability to articulate how well I can navigate and jump into complex data-related business problems. I had multiple job offers in a little over a month."

Daniel H.
more from Us

Blog Articles

Jul 6, 2021

It is a unique sense of joy that is felt when a person commits to a goal and after so much time, money, sacrifice, energy, and disruption; to begin seeing the tangible benefits that perfectly align with those goals.

Five Question Blitz: Context and Perspective
Feb 18, 2021

In this weeks Five Question Blitz we focus on Context and Perspective. Data & Analytics in its purest form is scientific research involving data. In order to properly organize and measure data a framework for assessing and understanding must be established.

Five Question Blitz: Data Literacy
Feb 11, 2021

In this weeks Five Question Blitz we focus on Data Literacy. In order for an organization to achieve the goal of data driven decisions all members must be equipped to read, comprehend, and execute on the information available.

Begin your analytic journey today
Sign up free on the TradeCraft homepage
Join free today